Vol. 4 No. 4 (2025): October
RESEARCH ARTICLES

Blockchain Technology: A Catalyst For Eco-Friendly Product Validation

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  • K Satya Mounika,
  • P Venkata Jithendra,
  • K Vijay Kumar,
  • P Hari Krishna,
  • P Chandra Shekar
K Satya Mounika
Department of Computer Science and Engineering, Annamacharya Institute of Technology and Sciences, Kadapa, Andhra Pradesh, India
P Venkata Jithendra
Department of Computer Science and Engineering, Annamacharya Institute of Technology and Sciences, Kadapa, Andhra Pradesh, India
K Vijay Kumar
Department of Computer Science and Engineering, Annamacharya Institute of Technology and Sciences, Kadapa, Andhra Pradesh, India
P Hari Krishna
Department of Computer Science and Engineering, Annamacharya Institute of Technology and Sciences, Kadapa, Andhra Pradesh, India
P Chandra Shekar
Department of Computer Science and Engineering, Annamacharya Institute of Technology and Sciences, Kadapa, Andhra Pradesh, India
DOI: https://doi.org/10.5281/zenodo.15250396

Published 2025-04-20

Keywords

  • Blockchain,
  • greenness certification,
  • competitive pricing,
  • green product,
  • supply chain

How to Cite

K Satya Mounika, P Venkata Jithendra, K Vijay Kumar, P Hari Krishna, & P Chandra Shekar. (2025). Blockchain Technology: A Catalyst For Eco-Friendly Product Validation. International Journal of Computational Learning & Intelligence, 4(4), 633–644. https://doi.org/10.5281/zenodo.15250396

Copyright (c) 2025 K Satya Mounika, P Venkata Jithendra, K Vijay Kumar, P Hari Krishna, P Chandra Shekar

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Abstract

The rise of blockchain technology has reshaped competition between traditional and ecofriendly products by offering a means to verify sustainability claims. This study uses game theory to examine how blockchain integration influences market dynamics between retailers selling eco-friendly and conventional goods. Two pricing models are considered: one for a firm using blockchain certification for its eco-friendly product and another for a manufacturer of traditional products. The study assesses two key factors blockchain adoption costs and product quality choices. Findings indicate that blockchain does not inherently expand the market for eco-friendly products but intensifies competition as eco-conscious consumer numbers grow. While blockchain may alleviate some competitive pressures, its presence alone does not guarantee an edge for eco-friendly products. Companies leveraging blockchain must also secure strong bargaining power to outperform conventional products.
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